The Minds Behind Your Next Iconic Destination.

We help hotel groups, developers, and F&B brands design, launch, and scale hospitality concepts that move markets — and move people.

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X
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MasterPlanning F&BStrategy Wellness& Longevity Operations& Pre-Opening Brand &Marketing FinancialAdvisory Network &Partnerships
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A Living System

Seven disciplines. One circle. One philosophy at the center.

OX

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The OX Philosophy

Our team brings together decades of combined experience across Michelin-starred kitchens, luxury hotel operations, wellness innovation, and global brand strategy. Here's how we think about what we do.

OX reflects our shared belief that the most extraordinary experiences arise where opposites meet: intuition and intellect, art and analysis, emotion and precision.

ABOUT US
Anastasiia Oks

Anastasiia Oks

The Architect of Experience & Strategy

Eighteen years opening and running luxury hotels, residences and lifestyle destinations — from One&Only One Za'abeel to Aldar Estates' flagship communities.

Paulina Mercader

Paulina Mercader

The Wellness Alchemist

The wellness mind behind destinations for SHA Wellness Clinic, Clinique La Prairie, The Longevity Suite and Jumeirah — turning wellbeing into a growth strategy.

Chef Stephan Calvet

Chef Stephan Calvet

The Culinary Visionary

With over 25 years of experience leading award-winning kitchens around the world, Chef Stephan brings artistry, precision, and operational mastery to every culinary project.

OX is a boutique consultancy and connector for hospitality, F&B and wellness concepts. We work hands-on — from first concept sketch to opening day — and we bring the people who make projects real: chefs, operators, wellness pioneers, designers and investors, drawn from a network we built over two decades in the industry.

Anastasiia Oks

The Architect of Experience & Strategy

With over 18 years in international luxury hospitality — including leadership roles at Hyatt, Kempinski, One&Only — Anastasiia Oks has shaped experiences and cultures across hotels, residences, real estate and lifestyle destinations.

Her work goes beyond service delivery; it's about creating environments where people feel genuinely seen and inspired. Known for her calm precision and emotionally intelligent leadership, she bridges strategy and heart, helping brands turn consistency into culture and excellence into emotion.

Paulina Mercader

The Wellness Alchemist

A global leader in longevity and wellbeing, Paulina Mercader has shaped wellness destinations for SHA Wellness Clinic, Clinique La Prairie, The Longevity Suite, and Jumeirah Group. Guided by a belief that longevity is the new luxury, she redefines wellbeing as a lifestyle — one that expands energy, awareness, and time.

At OX, she leads the Wellness & Longevity Division helping brands turn wellbeing into culture and lasting impact.

Chef Stephan Calvet

The Culinary Visionary

With over 25 years of experience leading award-winning kitchens around the world, Chef Stephan brings artistry, precision, and operational mastery to every culinary project. His career includes distinguished roles with Four Seasons Hotels & Resorts and the acclaimed Link project at One&Only One Za'abeel, where he helped shape a new generation of experiential dining.

At OX, he shapes F&B experiences that balance creativity with commercial success, turning culinary vision into brands that resonate worldwide.

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Global Network

Building bridges between excellence and emotion.

One call opens the network. Chefs, operators, wellness pioneers, designers and investors — relationships our founders built over two decades, now working for your project.

Let's Collaborate

Ready to create something extraordinary together?